Privacy Policy

Who We Are

Thank you for visiting Benton & Vale by Kroger. This Privacy Policy explains how Benton & Vale by Kroger collects, uses, stores, shares, protects, and disposes of personal information when you browse the storefront, create an account, purchase products, contact Customer Service, or otherwise use our services.

Our Privacy Commitment

Benton & Vale by Kroger respects your privacy and is committed to handling personal information responsibly, transparently, and in accordance with applicable privacy and data protection requirements. We use reasonable organizational, technical, and administrative safeguards to help protect the confidentiality, integrity, and availability of personal information.

Our Services

Benton & Vale by Kroger operates an online storefront that offers products for sale, order management, checkout, delivery support, returns and refund assistance, customer service, account features, promotions, analytics, and other services needed for legitimate business operations.

What We Collect

We collect personal information that is necessary or useful for providing the storefront and related services. Depending on how you use the site, this information may include:

• Full name
• Email address
• Phone or mobile number
• Billing and delivery address
• Account username, password, and authentication details
• Order details, cart activity, purchase history, and return or refund requests
• Payment-related information submitted through checkout
• Customer service messages, contact form submissions, reviews, or other information you choose to provide
• Website cookie information, analytics identifiers, IP address, browser, device type, operating system, and browsing behavior

If you choose not to provide information required for a request or transaction, Benton & Vale by Kroger may not be able to create your account, process your order, complete payment, deliver products, respond to Customer Service requests, or provide certain services.

When and How We Collect

We may collect personal information when:

• You visit, browse, search, or interact with the website from a desktop, laptop, tablet, or mobile device
• You register for an account, log in, update your profile, or manage account settings
• You add products to your cart, place an order, complete checkout, request delivery, or track an order
• You submit a contact form, message Customer Service, request a return or refund, or provide information related to a transaction
• You interact with promotions, marketing links, ads pixels, analytics tools, cookies, local storage, or similar technologies
• You voluntarily provide information to Benton & Vale by Kroger or its authorized service providers for any other reason

Why We Collect

Benton & Vale by Kroger collects and processes personal information for purposes such as:

• Processing and fulfilling purchase orders
• Maintaining accounts, carts, checkout sessions, and order records
• Providing delivery, return, refund, and Customer Service support
• Sending service messages about orders, checkout issues, account activity, or support requests
• Improving website layout, product presentation, checkout reliability, and customer experience
• Analyzing storefront usage, product interest, promotions, ads performance, and service quality
• Preventing fraud, abuse, unauthorized transactions, security incidents, and policy violations
• Auditing operations, documenting business transactions, and complying with applicable laws
• Accomplishing other legitimate business purposes connected with operating the storefront

How We Use and Process Information

We use and process personal information only for the purposes described in this policy, for purposes disclosed at the time of collection, or as otherwise permitted by applicable law. Processing may include collecting, recording, organizing, storing, updating, retrieving, consulting, using, analyzing, sharing, blocking, erasing, or securely destroying information.

Payment and Checkout Information

Payment activity may be handled through the BytePress payment flow or connected payment service providers. Payment-related checkout information may be used to authorize and complete transactions, verify payment status, support order records, help resolve disputes, detect suspicious activity, and troubleshoot failed or abandoned checkout sessions.

Where We Store and Process

Benton & Vale by Kroger may store and process personal information using cloud hosting, databases, payment infrastructure, analytics systems, customer support tools, and other service providers. Information may be processed in locations where the store, its service providers, or its technical infrastructure operate, subject to applicable legal requirements.

Data Sharing and Third-Party Processing

We do not sell personal information as part of ordinary storefront operations. We may share personal information when necessary for the purposes described in this policy, including with payment gateways, delivery and logistics providers, hosting providers, analytics providers, communications services, fraud prevention tools, customer support systems, contractors, professional advisers, business partners, and legal or regulatory authorities when required.

Third-party service providers are expected to process information only for the services they provide to Benton & Vale by Kroger and to use appropriate safeguards designed to prevent unauthorized access, misuse, or disclosure.

Risks Involved

No online service can guarantee complete security. Personal information may be exposed to risks such as unauthorized access, phishing, malware, ransomware, system failure, accidental disclosure, or targeted cyberattacks. Benton & Vale by Kroger maintains safeguards and response procedures intended to reduce these risks and address security incidents when they occur.

Data Protection and Security Measures

Benton & Vale by Kroger uses reasonable security measures appropriate to the nature of the information and the services provided. These measures may include:

• Access controls for systems that store or process personal information
• Use of password-protected administrative tools and account permissions
• Encryption, secure transmission, or other technical protections where appropriate
• Operational procedures for handling customer, order, and checkout records
• Confidentiality expectations for personnel, contractors, and service providers
• Monitoring, maintenance, and incident response practices for website and infrastructure security
• Physical or administrative safeguards for any offline records, when such records exist

Storage and Retention Period

Benton & Vale by Kroger keeps personal information for as long as reasonably necessary to provide services, maintain accounts, fulfill orders, support customers, preserve transaction records, resolve disputes, prevent fraud, improve operations, comply with legal, tax, accounting, and security requirements, or establish, exercise, or defend legal claims.

Disposal

When personal information is no longer needed, Benton & Vale by Kroger will delete, anonymize, archive, or otherwise dispose of it in a manner intended to prevent unauthorized access, further processing, or disclosure, subject to backup cycles, operational needs, and applicable recordkeeping requirements.

Withdrawal of Consent and Correction of Personal Information

Where applicable, you may request to access, correct, update, delete, restrict, or object to certain processing of personal information. You may also withdraw consent for optional uses where consent is the basis for processing. Depending on the request, Benton & Vale by Kroger may be unable to continue providing certain services or completing transactions if required information can no longer be used.

Rights of a Data Subject

Depending on your location and applicable law, you may have rights regarding the personal information we hold about you, including:

• The right to be informed about collection and processing
• The right to access information held about you
• The right to correct inaccurate or incomplete information
• The right to object to or restrict certain processing
• The right to request deletion, blocking, or erasure where allowed
• The right to request a copy or portable version of certain information
• The right to file a complaint with an appropriate privacy authority where available

Responsibility to Provide Accurate Information

You are responsible for the accuracy and completeness of personal information you provide to Benton & Vale by Kroger. Incorrect or outdated information may affect account access, order processing, payment review, delivery, returns, refunds, and Customer Service support.

Use of Cookies

The storefront may use cookies, local storage, analytics identifiers, and similar technologies to recognize your browser, remember your cart, support login and checkout, understand preferences, compile traffic and interaction data, improve services, and support advertising or promotional measurement. You may adjust cookie settings through your browser, but disabling cookies may cause some storefront features to work less effectively.

Minors

The storefront is intended for users who are at least eighteen (18) years old or the age of majority required by applicable law. Benton & Vale by Kroger does not knowingly collect personal information from minors without a valid legal basis. If we learn that a minor has provided personal information without proper authorization, we will take appropriate steps to delete or restrict that information.

Policy Updates

Benton & Vale by Kroger may update this Privacy Policy from time to time to reflect changes in the storefront, checkout flow, services, analytics configuration, legal requirements, or business practices. The updated version applies when posted on this page unless another effective date is stated.

Inquiry

For privacy questions, access or correction requests, complaints, or concerns about how personal information is handled, please contact the Benton & Vale by Kroger Customer Service team through the Contact Us page on the storefront. Please include enough detail for your request to be reviewed.